随着国内市场趋于饱和，品牌间竞争加剧，越来越多家居企业开始布局海外市场。但突如其来的疫情给出口企业带来销售受限、客户流失、市场开拓受限等困难和危机。东鹏作为中国陶瓷行业领先品牌以及最大的陶瓷生产商之一，从2002年开始进军国外市场，产品出口全球6大洲106个国家和地区。近日，东鹏海外与三维家AIHOUSE达成战略合作，旨在营销前置并以绑定前端设计师渠道，赋能中国设计，赋能全球经销客户，为后端海外经销商门店营销提供技术和平台赋能支持，双方资源共享，共同拓展海外市场。
As the domestic market has become saturated and competition among brands has intensified, more and more home furnishing companies have begun to develop overseas markets. However, the Covid_19 epidemic has brought challenges to export companies, like sales backlash, loss of customers and difficulties in market development. Recently, Dongpeng, as a leading brand in Chinese Ceramic Industry, has reached a strategic cooperation with 3VJIA AIHOUSE, in order to take a step forward in marketing by taking advantage of designer channels to empower overseas distributors and China Design. The two sides will jointly expand overseas markets under the principle of sharing resources.
三维家海外业务部高级总监李颀（左）和东鹏国际营销中心经销渠道总监叶伟贤（右）
Li Qi, Senior Director of 3VJIA Overseas Business Dept.(Left) and Ye Weixian, Sales Director of Dongpeng International Business Dept.(Right)
Co-Branding Makes a Breakthrough on Strategic Channels
异业赋能 海外战略渠道突破
东鹏已与三维家在国内建立长期合作，此次海外市场双方再次合作，旨在强强联合、资源共享、渠道突破。作为行业内专业家居建材设计软件提供商，AIHOUSE设计师用户群体庞大且优质，而且自带众多业主、地产采购商等终端客户；同时，AIHOUSE品牌馆已打通链接厂家、设计师和采购商的前后端服务，可为东鹏海外终端展示提供新型技术支撑，有效提升东鹏在海外的配套服务。
Dongpeng has established long-term cooperation with 3VJIA in domestic market. This overseas strategic partnership aims to form strong alliance, promote resource sharing and make breakthroughs on sales channels. As a professional home building design software provider, 3VJIA AIHOUSE is home to numerous outstanding designers, developers and house owners, etc. 3VJIA AIHOUSE has connected manufacturers, designers and buyers, providing new technical support for Dongpeng overseas distributors in terms of product display and marketing supports.
3VJIA AIHOUSE
三维家AIHOUSE简介
AIHOUSE is entering the global market at a faster pace with its technology in cloud designing and rendering, and its integrated solutions in connecting design and manufacturing. AiHouse is building a platform where it provides powerful design software and connects designers and global supply chain. It nurtures and converts leads by offering multiple touch points to consumers such as designers' virtual stores, design inspirations sharing, online promotion events and photorealistic virtual interior scenarios. So far, AIHOUSE has thousands of professional designer users worldwide, and has business partners in France, Malaysia, Indonesia, Thailand, India, Philippines and Taiwan.
着眼全球布局，三维家海外版AIHOUSE以在线3D云渲染、云设计、云管理等多项技术为依托，融合设计、展示、品牌馆、供应链及前后端等行业全流程解决方案，加速拓展海外市场，赋能全球家居产业。AIHOUSE不仅提供设计工具，同时通过整合全球设计师及家居品牌供应链，以设计师虚拟店铺、设计方案分享、品牌、产品、场景购等内容呈现营造家居生态平台，通过前端设计师、店铺活动、营销事件为触点激活终端用户，促成交易转化。
目前，AIHOUSE现已在全球拥有数千优质设计师用户，合作伙伴覆盖法国、马来西亚、印度尼西亚、泰国、印度、菲律宾、台湾等国家和地区。
此次战略合作，也印证了海外众多专业设计师对东鹏品牌和产品的高度认可，对“中国设计”颇具信心，相对于行业内常听到的“意大利设计”，“西班牙设计”，东鹏一直坚信我们应当有勇气、有魄力去打造和赋能“中国设计”。今后，东鹏国际将计划向海外经销商推介AIHOUSE软件，协调提供软件使用培训，借助平台开拓设计师渠道，触达更多精准客户。
This strategic cooperation also confirmed the high recognition of Dongpeng brands and products by professional designers overseas. Dongpeng is always quite confident in "China design" and believed that compared with the "Italy Design" and "Spain Design" that are often heard around us, we should have the courage to create and envision "China Design". In the coming months, Dongpeng International will introduce AIHOUSE software to its overseas distributors and provide relevant trainings for the purpose of reaching more target customers.
东鹏部分海外门店
Part of Dongpeng Overseas Showrooms
三维家AIHOSUE官网
3VJIA AIHOUSE Website
https://www.aihouse.com/